After finishing at Elizabeth Galloway Fashion Academy in Stellenbosch my dream was to become a designer, so I gained experience in retail, media and styling before focusing on my designer dream. While gaining experience with big retail companies and media houses, I saw how people’s lives were becoming faster, more demanding and leaving less time for luxury and relaxing. Anna-Louise was born for my love for sleepwear and the frustration over the lack of sophisticated product available in the market. Anna-Louise Sleepwear creates a calm in the evenings, a balance in the chaos of life that helps leave the stresses of your day behind. My vision was to create sleepwear without teddy bears, cartoon characters or corny sayings that anyone would be proud to wear all day, everyday.
Anna-Louise is a luxury sleepwear collection providing stylish and comfortable designs for both men and women. It’s a farewell to the big baggy old t-shirt and a welcome to stylish and beautiful sleepwear.
My Sleepwear collection is perfect for situations like breakfast with house guests, pre-wedding prep and for new mums in hospital.
Question & Answer October 2014, @Highlight My Day
How do you chose your patterns? Our passed three collections have been based on the traditional pyjama with a contemporary twist, each season we provide an edited selected of chic and fashion forward prints
How do you feel wearing your own pjs? Nothing beats getting home after a long day, having a relaxing bath and slipping into my Sleepwear
Could you describe in a few words the production process of your products - from the idea to the production? Each season a new range is made so I am inspired by the time of year and season the sleepwear is being launched.Once I have sourced fabric’s, pattern’s altered or new patterns made, we begin production on the range. I have a strong love for modern mimilistic living, interior decorating and fashion design so these three things help inspire my collection.Anna-Louise collared, button up pyjamas with piping, block colours and prints are key to my inspiration
Who is helping you producing your Anna Louise products? I have a team of seamstresses working for me, as well as an embroider
Is your work influenced by the culture and heritage of South Africa and if yes how ? Im more influenced by the fashion trends, seasons and fabrics
If you had to describe your home town in three words - which words would you chose ? ( Durban ) Summer-all-year-round, relaxed, home
Your vision about South Africa? I am so proud to be South African, I love living here and hope to always be able to live here.We all just have to stay positive and hope for the best.South Africa is such a beautiful country with so much to offer
Your favourite spot in South Africa? Phinda Game Reserve.I love the wild life and getting away from the city lights, fast cars and loud noises
Your favourite dish? Dessert. Anything with chocolate
Any new projects ? My next dream for Anna-Louise is to add a “Little Anna-Louise Sleepwear” line to our label as well as bed linen
What are you reading currently? #GIRLBOSS by Sophia Amoruso
What music are you listening to at the moment? I love classic music